Use case
Wholesale and B2B tier pricing without Shopify Plus
Run custom price rules for tagged wholesale customers on Shopify Basic and up. PriceMux gives you tiered pricing, prices by customer tag, multiple price lists, and one-off prices on individual products — without Shopify Plus's $2,500/mo floor.
Compatible with Shopify Basic and above. If you also want to remove shipping at the register on the in-store side, that part needs Shopify POS Pro — a paid Shopify add-on, billed per location (see Shopify's POS pricing), not the free POS Lite. The wholesale pricing works on every plan.
The wholesale gap on Shopify Basic and Shopify
Shopify's native B2B features (Companies, B2B catalogs, per-customer price lists) are Plus-only and only reach logged-in Company accounts. Most operators running a wholesale arm on a non-Plus plan end up choosing between three frustrating options:
- Duplicate-product apps that create a new copy of a product per customer tier or tag. These break Google Shopping feeds, inventory apps, and store filters. The same complaint shows up in dozens of 1-star reviews across the big-name apps.
- Theme-code apps that rewrite how prices show up by editing your theme. They leave bits behind when you uninstall, can break when your theme updates, and have a track record of showing wholesale prices to the public.
- Manual discount codes handed to wholesale customers. Doesn't scale across hundreds of products, and it's slow on every order.
PriceMux's customer-tag rules match logged-in customers by tag and set the price directly on your existing product — no duplicate copies, no theme code, and the wholesale price stays off your public store.
Capabilities at the Pro tier
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Multiple price lists by customer tag
Tag wholesale customers as
wholesale-tier-1,wholesale-tier-2, and so on. Each tag maps to a rule — a percentage off, a fixed amount off, or a one-off price. For example, setwholesale-tier-1to 20% off: a $100 item rings up at $80 for those customers once they log in, while everyone else still sees $100. It's your version of "multiple price lists," without a separate catalog. -
Tier pricing by category
Aim rules at a collection or a set of tags so a tier applies only to your wholesale categories — bulk products, contract-purchase items, or end-of-season overstock. Tiered B2B pricing without touching your retail catalog.
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Pricing that changes on schedule
Schedule a rule to turn on for a date range, or let it work with your other rules in a clear order when more than one applies. Pricing that changes on schedule, without babysitting a spreadsheet.
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One-off price overrides
Need a one-off price on a single product or option that breaks the pattern? Add an override that wins over the broader rules — recorded in the audit log and reversible like any other change.
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Wholesale prices stay private
Wholesale prices never show up on your public store, Facebook shop, or Google listings. The most common 1-star complaint about wholesale apps doesn't apply here.
wholesale and apply a
flat percentage. Each tag can map to its own tier — your version of
"multiple price lists," without a separate catalog.
How PriceMux compares to wholesale-only apps
One copy of each product
Wholesale-only apps that duplicate products break Google Shopping feeds, inventory sync, and store search filters. PriceMux changes the price on your existing product — no pile of extra copies, and nothing downstream breaks.
No Plus required
Shopify B2B catalogs require the $2,500/mo Plus floor. PriceMux's customer-tag rules work on Shopify Basic and up — exactly the stores that need a wholesale option without the jump to Plus.
Flat monthly pricing
Bold Custom Pricing runs $29 / $69 / $129. Wholesale Gorilla runs $34.95 / $149.95. PriceMux Pro covers wholesale pricing plus weight-based shipping and the online-vs-in-store split for less — see pricing.
Audit log + rollback
Some wholesale apps quietly lose their settings after a Shopify update. PriceMux records every price change — the time, the rule, the old price, and the new one — so you can undo any single change or a whole bulk apply in one click.
Fits these operators
- Wholesale arms on Shopify Basic, Shopify, or Advanced — anyone who can't justify the Plus jump for B2B catalog access.
- Hybrid retail + wholesale operators — one store serving both everyday retail shoppers and tagged wholesale customers, with each price kept separate.
- Stores moving off duplicate-product pricing apps — clean up the catalog, keep your customer-tag tiers.
- Owners who want pricing that changes on schedule — contract pricing windows and seasonal promotions.
Related use cases
Free shipping margin
Weight-based pricing that includes shipping in the online price, then removes it at POS. Works on Shopify Basic and up.
Different prices online vs in store
Set a different price for the online store than for POS without Shopify Plus, Markets, or B2B catalogs. Each price stays separate and reversible.
Wholesale pricing without the Plus floor
Install PriceMux, tag your wholesale customers, set a tag-based rule, and preview the new prices before applying. One copy of each product, one storefront, every change logged.